"Is my website healthy?" sounds like a simple question, but Google doesn't give websites a health score. When a tool says your site scored 72%, that's the tool's own formula.
What you actually need to know is simpler: can Google find your site, can it understand it, and will people trust what they see?
For most small businesses, the homepage is the place to start. It's often the page that gets the most links and the most visits, and a mistake there can affect how your whole business appears in Google.
Below is what to look at, and how to check each item yourself for free.
Want it done for you? The free SapuSEO site check runs most of this list on your homepage in about 30 seconds and explains the results in plain English. No account needed.
1. Can Google show your site at all?
Start here, because nothing else matters if this one fails.
Go to Google and search
site:yourdomain.com, using your own domain. Google's SEO Starter Guide recommends this as a first check.
If nothing appears, look for these two blockers:
- A noindex tag, which tells Google not to show the page. These often get left behind when a site is built on a test version and then launched.
- A robots.txt file blocking everything. Visit
. If you seeyourdomain.com/robots.txt
underDisallow: /
, you're asking search engines to stay out of the entire site.User-agent: *
WordPress users should also check Settings > Reading and make sure "Discourage search engines from indexing this site" is off.
2. Does the homepage load without errors?
Open your site in a private browser window, then try it on your phone using mobile data. Your office wifi and a logged-in browser can hide problems your customers see.
Watch the address bar too. If
yoursite.com bounces through several addresses before settling, that's a redirect chain. One redirect is normal. Several in a row slow visitors down and make Google do extra work.
3. Is it secure?
Your address should start with
https://. Without it, browsers can show a "Not secure" warning, which is a fast way to lose someone about to contact you or pay.
Most hosting companies include a free certificate, so this is often a quick fix.
4. Is there only one version of your site?
Try all four of these in your browser:
http://yourdomain.comhttp://www.yourdomain.comhttps://yourdomain.comhttps://www.yourdomain.com
They should all end up at the same address. If two different versions load, Google has to work out which one is the real one.
Google says the best fix is a redirect to your preferred address. A canonical tag, which is a line of code naming the main version of a page, is the backup if you can't redirect.
5. Do your title and description make sense?
Search for your business and read your own listing as if you were a stranger.
- The title should say who you are and what you do. "Home" tells nobody anything. "Klinik Gigi Subang | Dental Implants & Braces" does.
- The description should be a short, specific summary of the page. Google may write its own, but a good one gives it something to work with.
If either gets cut off or looks wrong, that's your next fix.
6. Is the page clear about what you do?
Look at the main headline on your homepage. Every homepage should have one clear headline, and it should describe your business. "Welcome to our website" is a wasted opportunity.
While you're there, check your images have alt text, a short written description of each image. It helps visually impaired visitors and tells Google what the image shows.
7. Can Google read your business details?
Structured data is code that spells out facts like your business name, address, and opening hours in a format machines can read.
You can test any page with Google's Rich Results Test. Broken structured data is worth fixing. Missing structured data is lower priority, but it's a useful addition for a local business.
8. What happens when someone shares your link?
Paste your link into a WhatsApp chat with yourself. If there's no picture, or the preview looks blank, you're missing Open Graph tags. In Malaysia, where so many recommendations happen on WhatsApp, this one is easy to underestimate.
What about website speed?
Speed matters, but it needs its own test, and our site check doesn't measure it. Use Google's free PageSpeed Insights instead.
Google says Core Web Vitals are used by its ranking systems, but good scores don't guarantee top positions. Fix anything that's clearly painful for visitors, and don't spend weeks chasing a perfect 100.
What about your domain authority?
That's a different question. Health checks look at whether your site works properly, and authority scores estimate the strength of the links pointing to it. We've covered what DA and PA mean and how to check them separately.
What a homepage check won't find
A homepage check only covers one page. To see problems across the rest of your site, connect your site to Google Search Console, which is free. The Page indexing report shows which pages Google has and hasn't added to its index, and why.
What to fix first
Work in this order:
| Priority | Problem | Why |
|---|---|---|
| Fix today | Noindex, robots.txt blocking the site, error pages | Google may not be able to show you at all |
| Fix this week | No HTTPS, multiple versions of the site, long redirect chains | Affects trust, and splits or slows things down |
| Fix this month | Weak titles, missing descriptions, unclear headline | Affects whether people click |
| When you can | Alt text, structured data, share previews | Useful polish once the basics are right |
Re-check after any website redesign, a move to new hosting, or a change of domain. Those are the moments when these problems tend to appear.
If you'd rather not work through the list by hand, run your homepage through the free site check. You'll get a plain-English list of what's wrong and what to do first.