You searched "cek DA PA" because you want a number for your website. Getting that number takes about a minute. Knowing what to do with it is the harder part.
Here's the short version:
- DA and PA are scores made by Moz, a company that sells SEO software. They don't come from Google.
- You can check them for free with Moz's own tools.
- A higher score doesn't make Google rank you higher. It's useful for comparing sites, and not much else.
A quick note before you go further. SapuSEO's free site check doesn't show DA or PA. It reads your homepage and tells you what's stopping Google from understanding it, then lists what to fix first. If DA is the only number you need, use the tools below. If you're looking at DA because your site isn't getting found, the site check is the better place to start.
What DA and PA actually mean
Domain Authority (DA) is Moz's estimate of how likely a whole website is to rank, compared with other websites. Page Authority (PA) is the same idea for one page.
Both run from 1 to 100, and both lean heavily on links: how many websites link to you, and how strong those websites are.
Two details trip people up:
- The scale gets harder as you climb. Going from 20 to 30 is much easier than going from 70 to 80.
- Your score can drop when you did nothing wrong. It's relative to every other site Moz measures, so it can move when other sites gain links or Moz updates its data.
How to check DA and PA for free
| Tool | Score you get | Good for |
|---|---|---|
| Moz Link Explorer | DA and PA | The original DA and PA numbers |
| Ahrefs Website Authority Checker | Domain Rating (DR) | A second opinion, based on Ahrefs' own link data |
Free limits change often, so expect a cap on how many lookups you can run, and possibly a free account.
Don't compare a DA from one tool with a DR from another. Each company measures links in its own way, so a DA of 30 and a DR of 30 aren't the same thing. If you want to know more about DR, we've written about how Ahrefs Domain Rating works.
Pick one tool and use it for every site you compare.
Does Google use DA?
No. Google's John Mueller has been direct about it: "We don't use domain authority at all in our algorithms."
That doesn't make DA useless. Links do matter to Google, and Google has its own signals for judging a whole site. DA is a rough outside estimate of something similar. But it's one company's number, and raising it isn't a goal in itself.
You'll see this for yourself when a site with a lower DA ranks above one with a higher DA. It happens all the time, because the page is a better answer for that particular search.
What's a good DA score?
There's no fixed number. A DA of 15 can be strong for a new kedai in Shah Alam and weak for a national news site.
A more useful test takes five minutes:
- Search Google for the thing you want to be found for, such as "klinik gigi Subang".
- Note the first five websites that are real competitors. Ignore directories and marketplaces.
- Check the DA of each one in the same tool.
- Compare them with yours.
If your score is in the same range, links probably aren't what's holding you back, so look at your pages instead. If you're far behind everyone on page one, earning links deserves a place on your list.
How to improve your DA without wasting money
The only lasting way is to get real websites to link to you. For a Malaysian small business, that usually means:
- Suppliers and partners who can list you on their websites.
- Industry and trade associations with member directories.
- Local press or community sites, when you have something worth reporting.
- Useful content, like a pricing guide other people want to refer to.
Avoid anyone selling "DA 50+ backlinks". Buying links to manipulate rankings is against Google's spam policies. The number might go up while your actual position in Google stays the same or gets worse.
What DA can't tell you
DA says nothing about whether Google can read your site properly. A website can have a healthy DA and still have:
- A homepage accidentally telling Google not to show it
- Two versions of the site competing with each other
- A missing or cut-off title in search results
- Business details that Google can't read
No amount of link building fixes those. They're also usually quicker and cheaper to fix than a low DA, so they're worth checking first.
Run the free SapuSEO site check on your homepage to see if any of these apply to you. It takes about 30 seconds and you don't need an account.
Ringkasan dalam Bahasa Melayu
DA (Domain Authority) dan PA (Page Authority) ialah skor daripada Moz, bukan daripada Google. Skornya antara 1 hingga 100, dan banyak bergantung pada pautan (backlink) dari laman web lain.
Untuk cek DA PA secara percuma, gunakan Moz Link Explorer. Google telah menyatakan bahawa ia tidak menggunakan skor DA untuk menentukan kedudukan carian, jadi jangan kejar nombor itu semata-mata.
Cara yang lebih berguna ialah membandingkan skor anda dengan pesaing di halaman pertama Google, menggunakan alat yang sama. Elakkan membeli backlink, kerana ia melanggar polisi Google.
Semakan laman percuma SapuSEO tidak menunjukkan DA, tetapi ia memberitahu masalah pada homepage anda dan apa yang perlu dibaiki dahulu. Tidak perlu buat akaun.